The Blog
Two Mondays to a Side Hustle
Learn AI tools for validation, planning, design, coding, testing, and marketing. Ashley Kays will build a product live and show you the process step by step, with time to practice on your own small project.
October 26 & November 2, 2026
Mondays, 7–9 p.m. Eastern · $99 USD total
Zoom or in person in West Palm Beach · 10-minute break each evening
Optional Zoom support · Included · All times Eastern
Setup & orientation: Thu, Oct 22, 7–8 p.m.
Office hours: Tue, Oct 27, 7–8 p.m.; Thu, Oct 29, noon–1 p.m.; Sun, Nov 1, 4–5 p.m.
Practice between Mondays and bring questions, ideas, or blockers to any office hour. Teaching and demos include 30-day replay access. Software subscriptions and usage charges are separate.
See the schedule & register — $99 ↗Registration is open. 20 live seats for this founding cohort. Invite a friend from the workshop page; each person registers separately. Hosted by The Wealth Experiment.
What are you working on?
Six practical guides. Each comes with a free worksheet you can use today.
Practical ideas for better customer journeys.
Your welcome email cannot fix a confusing first-use experience
Before you rewrite the subject line, follow the person who clicked it. The most useful onboarding work may be happening on the other side of the email.
Turn Campaign Studio into a measurable experiment: a field-by-field guide
Read the report, find the constraint: an analytics decision guide
Build a marketing scorecard that connects traffic to customer value
Competitor traffic is a clue: turn estimates into a testable opportunity
Earn backlinks by creating something worth citing
Guest posting as a partnership: earn attention through an editorial contribution
Choose keywords for the customer decision, not just the volume
Visitor number one: the smallest useful acquisition experiment
Zero users: create first value before you scale acquisition
An empty community needs a service, a ritual, and a first useful exchange
The road to one million starts with a definition and a durable growth model
From one follower to five million: what changes in a durable audience strategy
Modern SEO as a customer experience and evidence system
AEO without the mythology: make your expertise understandable and verifiable
When AI mediates discovery: the future role of websites and marketing
Reviews after generative AI: build a trustworthy evidence trail
Reverse-engineer an AI side hustle from the customer outcome
An AI team of ten is useful when it improves one outcome
Website Traffic but No Sales? Find the Leak Before You Buy More Clicks
A Lead Nurture Email Sequence That Helps People Decide: Five Templates
How to Write a Service Offer People Can Understand, Trust, and Buy
Is Your Email Marketing Creating Revenue—or Taking Credit for It?
Use AI to Analyze Lost Deals Without Inventing Why Customers Said No
How to Write Blog Posts That Bring Customers, Not Just Pageviews
How to plan a PPC campaign that brings qualified traffic
How to Reverse Engineer Product and Website Growth from Zero
From signup to first value: map the moments that matter
Lifecycle marketing isn’t a campaign—it’s a system
Designing for progress, not perfection
What useful products get right—and how to learn without copying
Retention isn’t luck. Design for a reason to return.
Use AI to move from research to better questions
Smarter research for better product decisions
Before you buy more traffic, walk the signup journey
What a lifecycle success story should actually show
Building Outcome Driven in public: the starting-line plan
Reverse-engineer success: start from the finish line
The path to a successful outcome has milestones you can see
Run a pre-mortem: reverse-engineer failure before it happens
From outcome to weekly actions: build an outcome ladder
A different question, perhaps?
Try another topic or clear the search. Saved guides appear here after you save an article.
Good thinking should leave you with something you can use. Read a guide, work through a playbook, and choose one better next step.
Read it. Try it.
Make it your own.
Each guide connects to a worksheet or next experiment. No invented growth score. No promise that someone else’s result will become yours.
Find my starting point
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