Better customer journeys.Measurable business
outcomes.

For founders and product teams turning signups into useful customer outcomes. Explore practical guides—or work with Ashley to improve one journey.

Ashley’s illustrated coach character and a colleague present a customer journey from awareness to advocacy.
THE WEALTH EXPERIMENT · $99 FOUNDING COHORT

Two Mondays to a Side Hustle

Learn AI tools for validation, planning, design, coding, testing, and marketing. Ashley Kays will build a product live and show you the process step by step, with time to practice on your own small project.

October 26 & November 2, 2026
Mondays, 7–9 p.m. Eastern · $99 USD total
Zoom or in person in West Palm Beach · 10-minute break each evening

Optional Zoom support · Included · All times Eastern
Setup & orientation: Thu, Oct 22, 7–8 p.m.
Office hours: Tue, Oct 27, 7–8 p.m.; Thu, Oct 29, noon–1 p.m.; Sun, Nov 1, 4–5 p.m.

Practice between Mondays and bring questions, ideas, or blockers to any office hour. Teaching and demos include 30-day replay access. Software subscriptions and usage charges are separate.

See the schedule & register — $99 ↗

Registration is open. 20 live seats for this founding cohort. Invite a friend from the workshop page; each person registers separately. Hosted by The Wealth Experiment.

Illustrated lifecycle marketer holding a pen and a sealed letter with a heart stamp.

Lifecycle
Marketing

Turn customers into lifelong fans with the right message, at the right time.

Explore Lifecycle
Illustrated strategist holding a results report.

Reverse-Engineered
Outcomes

We study what works, find what doesn’t, and build what drives results.

See the Process
NEW · FREE PPC PLANNER

Before you pay for a click, know what it’s worth.

Turn your price and conversion rates into the most you can afford per click, sort keyword ideas by buyer intent, and check you’re ready to launch. Then read the complete guide to planning a campaign that brings qualified traffic.

Vintage illustration of a rising revenue chart, a bullseye target, and coins flowing through a funnel.
Path to revenue

Turn more of your customer journey into revenue.

We identify where growth is being lost and improve the experiences that drive conversion, activation, retention, and customer value.

More clarity. Better experiences. More revenue from the customers you already worked hard to earn.

Vintage editorial illustrations. The strategy and delivery are human-led.

A recipe worth working on

Let’s cook up your
next customer win.

The right ingredients. The right timing.
One useful change to start with.

Find my starting point
01 The customer’s goal02 The next useful action03 The message & moment04 Evidence that helps us decide

Join the Outcome Club

Get the free First-Win Field Kit instantly,
plus fresh insights straight to your inbox.