For B2B software founders and product teams with a live product and users who stall after signing up. Review one onboarding journey with Ashley, then implement one agreed improvement through Growth Fix.
From $997 · Scope, access, and final price agreed before payment.
A 15-minute conversation to establish fit. No payment or product access needed to book.
The promise that brought a user in, the first-use screen, the essential setup steps, and the messages that help them continue.
We distinguish observed friction from assumptions, identify the smallest feasible change, and define how to check whether it helped.
One journey, one agreed fix. A full redesign, new integration, or CRM migration needs a separate scope.
Where the selected journey stalls, the evidence behind that observation, and what remains unknown.
A change your team can approve, with access, dependencies, and boundaries confirmed first.
A 60–90 minute working session to implement the pre-scoped change together in your existing tools.
What changed, QA and reversal steps, a measurement plan, and ownership of the next decision.
A fictional reporting product sends new users to an empty dashboard. The proposed fix points the welcome email to a sample report they can explore before connecting their own data.
No customer result or conversion lift is claimed. This shows the format and decision process.
Download the sample handoffAshley Kays Rabbitt brings experience strategy, product, lifecycle marketing, and AI-assisted delivery to the same problem. Outcome Driven publishes the thinking; Waymaker Agency delivers the engagement.
Review Ashley's selected work to see the broader practice behind the approach.
Explore Ashley’s portfolioShare your product URL, the journey that concerns you, and what a useful customer result would look like. We will discuss fit and the evidence needed to scope the work.
The call is a scoping conversation. The hands-on review and implementation are part of the paid engagement.
See the full Growth Fix scopeOne agreed path from signup to a first useful customer result: the entry promise, first-use experience, required setup, and relevant lifecycle messages. Growth Fix adds one feasible, pre-scoped improvement and a written handoff.
Growth Fix starts at $997. The free fit call comes first; access, deliverables, final price, and timing are confirmed before payment. Larger work is quoted separately.
No. Bring the evidence you have. If measurement is missing, we will identify the gap and confirm whether a focused measurement improvement is the appropriate scope. We cannot infer a baseline from missing data.
No. The commitment is a defined deliverable and a way to evaluate it. Changes in activation also depend on audience, product, implementation, and the observation period.
Start with the traffic-to-sale diagnostic guide. An activation engagement is most useful when there is an actual signup journey to examine.
Choose a free fit call, or send Ashley a question before deciding.
Map signup to first value · Use the first-value worksheet · Explore an illustrative empty-dashboard teardown
Explore the CodeTeachers and NCR Ask Kai portfolio examples, with the context and full case studies.
