THE PLAYBOOKS / OFFER CLARITY

Service offer clarity worksheet

Make the first purchase understandable to the right buyer. Work from your own evidence; fictional examples are optional. Do not enter confidential records.

01Who is this for, and what has happened in their world?

Use the buyer’s language and explain what is included and excluded.

02What have they tried, and what progress do they need?

Use the buyer’s language and explain what is included and excluded.

03We help __________________ address __________________

Use the buyer’s language and explain what is included and excluded.

04through __________________ so they can _______________

Use the buyer’s language and explain what is included and excluded.

05The engagement delivers ______________________________

Use the buyer’s language and explain what is included and excluded.

06Customer inputs and prerequisites

Use the buyer’s language and explain what is included and excluded.

07Included / excluded / expected timeline

Use the buyer’s language and explain what is included and excluded.

08Price basis, final quote point, and payment expectations

Use the buyer’s language and explain what is included and excluded.

09After reading, can a prospect explain the work and next step?

Use the buyer’s language and explain what is included and excluded.

10Which unanswered question did they raise?

Use the buyer’s language and explain what is included and excluded.

11One revision to make; owner and review date

Use the buyer’s language and explain what is included and excluded.

Notes are yours; example answers are hypothetical. Field completion does not validate a plan.

PUT YOUR NOTES TO WORK

Let a prospective buyer explain the offer back.

Show the revised offer to someone who resembles your intended buyer, without explaining it first.
Ask who it is for, what they would receive, what it costs, and what they would do next. Record their words and uncertainties.
Revise the most consequential misunderstanding. Check the next version with another intended buyer before treating it as validated.

WORK THROUGH IT WITH ASHLEY

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Struggling to turn your expertise into a clear offer? Bring one offer and the questions buyers keep asking to a free 15-minute fit call.

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