Research-to-action brief | Outcome Driven

01What decision must this research support?

Name the decision owner and current uncertainty.

02What evidence is available?

Record source IDs, dates, permissions, and limitations.

03What did you actually observe?

Use traceable IDs and avoid inferred motivations.

04What conflicts with the leading explanation?

Preserve unusual or contradictory evidence.

05What explanations are still hypotheses?

State what further evidence could change your view.

06What remains unknown?

Include data gaps and participant-selection limits.

07What is the next defensible action?

Choose a question, prototype, test, or decision not to proceed.

08Who checked the claims and any AI-assisted draft?

Verify quotes, IDs, data handling, and unsupported statements.