THE PLAYBOOKS / CONTENT STRATEGY

Article-to-inquiry planning canvas

Connect a customer decision to useful content and an appropriate next step. Work from your own evidence; fictional examples are optional. Do not enter confidential records.

01Reader situation and exact question

Connect the reader’s decision to a useful asset and a verified next step.

02Evidence that this question matters

Connect the reader’s decision to a useful asset and a verified next step.

03Query hypothesis; what current search results provide

Connect the reader’s decision to a useful asset and a verified next step.

04Answer the question in two direct sentences

Connect the reader’s decision to a useful asset and a verified next step.

05Original example, comparison, or practical method

Connect the reader’s decision to a useful asset and a verified next step.

06Resource the reader can use without buying

Connect the reader’s decision to a useful asset and a verified next step.

07Related service and truthful scope connection

Connect the reader’s decision to a useful asset and a verified next step.

08Primary CTA + verified destination

Connect the reader’s decision to a useful asset and a verified next step.

09Existing articles to link from and to

Connect the reader’s decision to a useful asset and a verified next step.

10Editorial reviewer, source checks, and publication date

Connect the reader’s decision to a useful asset and a verified next step.

11Distribution excerpt and appropriate channel

Connect the reader’s decision to a useful asset and a verified next step.

12Visits ____ resource uses ____ qualified inquiries ____

Connect the reader’s decision to a useful asset and a verified next step.

13Outcome review date and one question to investigate

Connect the reader’s decision to a useful asset and a verified next step.

Notes are yours; example answers are hypothetical. Field completion does not validate a plan.

PUT YOUR NOTES TO WORK

Check the complete reader journey.

Ask an intended reader to use the article to answer the question that brought them there. Note what is still missing.
Follow the worksheet, offer, and inquiry links yourself on a phone. Check that each destination matches the promise.
Record the article, distribution source, resource use, and qualified inquiries over a defined window. Use the questions readers ask to plan the next useful piece.

WORK THROUGH IT WITH ASHLEY

Want a second pair of eyes?

Getting readers but few useful conversations? Bring one article, its next step, and your intended buyer to a free 15-minute fit call.

Book a free 15-minute fit call

Prefer to prepare an inquiry? →

The call checks fit. Any paid review or implementation is scoped and priced before you commit. Your worksheet notes are not sent when you follow these links.