Outcome Driven Book a Diagnostic
THE PLAYBOOKS   /   ONBOARDING

Activation friction map

Walk one new-customer journey step by step and mark where people hesitate, need help, or stop. Separate what you observed from what you suspect. A map is a starting point for research and testing, not proof of a cause.

One role, one entry point, one first useful result.

Include waits, permissions, setup and messages—not just screens.

Note the source: session, ticket, interview, event data.

Keep these separate from observations.

Data, teammates, integrations, approvals.

Choose the earliest consequential obstacle with the best evidence.

Event, eligible cohort and observation window.

Notes are yours; example answers are hypothetical. Field completion does not validate a plan.