# Traffic-to-sale diagnostic

Outcome Driven · Ashley Kays Rabbitt

Find the first meaningful obstacle between an appropriate visit and a sale. Work from your own evidence; fictional examples are optional. Do not enter confidential records.

## 1. Customer segment and reason for visiting

Record what you know. Identify assumptions and missing evidence.

[Your notes]

## 2. One landing page and one intended next action

Record what you know. Identify assumptions and missing evidence.

[Your notes]

## 3. Observation period and data source

Record what you know. Identify assumptions and missing evidence.

[Your notes]

## 4. Relevant sessions  Inquiry starts  Submissions

Record what you know. Identify assumptions and missing evidence.

[Your notes]

## 5. Qualified inquiries  Sales from this inquiry cohort

Record what you know. Identify assumptions and missing evidence.

[Your notes]

## 6. Known tracking gaps or sales-cycle delay

Record what you know. Identify assumptions and missing evidence.

[Your notes]

## 7. Test submission/purchase completed? What actually happened?

Record what you know. Identify assumptions and missing evidence.

[Your notes]

## 8. Exact point of confusion observed, and evidence source

Record what you know. Identify assumptions and missing evidence.

[Your notes]

## 9. Alternative explanation we still need to check

Record what you know. Identify assumptions and missing evidence.

[Your notes]

## 10. Proposed change and why it addresses the evidence

Record what you know. Identify assumptions and missing evidence.

[Your notes]

## 11. Primary outcome + denominator + review window

Record what you know. Identify assumptions and missing evidence.

[Your notes]

## 12. Guardrail, owner, and next review date

Record what you know. Identify assumptions and missing evidence.

[Your notes]