# Service offer clarity worksheet

Outcome Driven · Ashley Kays Rabbitt

Make the first purchase understandable to the right buyer. Work from your own evidence; fictional examples are optional. Do not enter confidential records.

## 1. Who is this for, and what has happened in their world?

Use the buyer’s language and explain what is included and excluded.

[Your notes]

## 2. What have they tried, and what progress do they need?

Use the buyer’s language and explain what is included and excluded.

[Your notes]

## 3. We help __________________ address __________________

Use the buyer’s language and explain what is included and excluded.

[Your notes]

## 4. through __________________ so they can _______________

Use the buyer’s language and explain what is included and excluded.

[Your notes]

## 5. The engagement delivers ______________________________

Use the buyer’s language and explain what is included and excluded.

[Your notes]

## 6. Customer inputs and prerequisites

Use the buyer’s language and explain what is included and excluded.

[Your notes]

## 7. Included / excluded / expected timeline

Use the buyer’s language and explain what is included and excluded.

[Your notes]

## 8. Price basis, final quote point, and payment expectations

Use the buyer’s language and explain what is included and excluded.

[Your notes]

## 9. After reading, can a prospect explain the work and next step?

Use the buyer’s language and explain what is included and excluded.

[Your notes]

## 10. Which unanswered question did they raise?

Use the buyer’s language and explain what is included and excluded.

[Your notes]

## 11. One revision to make; owner and review date

Use the buyer’s language and explain what is included and excluded.

[Your notes]