# Campaign-to-experience continuity check

Outcome Driven · Ashley Kays

Put the campaign promise next to every step that follows it. Wherever the language, the offer, or the next action changes, you have a candidate leak. Check it before buying more traffic.

## 1. What exactly did the campaign promise?

Quote the headline and the call to action.

[Your notes]

## 2. Does the landing page deliver that same promise first?

Headline, first screen, primary action.

[Your notes]

## 3. What does the form or signup ask for, and is it proportionate?

Fields, consent, effort.

[Your notes]

## 4. What arrives next, and does it continue the same task?

Thank-you page, email, resource, booking.

[Your notes]

## 5. What is the one useful next action after delivery?

Name it and where it lives.

[Your notes]

## 6. Where does the language or task change?

List each break with the screen or message.

[Your notes]

## 7. Which break will you fix first, and how will you know?

Change, metric, window.

[Your notes]